Saturday, February 4, 2012

Happiness Rules

"How To Be Happy At Work and At Home" is based on this articlehttp://www.inc.com/geoffrey-james/how-to-be-happy-at-work.html
Then, the ideas were re-engineered and shared with our Sales Team:But these ideas work for everyone, everytime!

Friday, January 6, 2012

Branding the Philippines: #1 for Fun!

Finally, hopefully, potentially the tipping point for a latent tourism giant...it is the Filipino that makes the difference... Mabuhay ang Pilipino!

Here is a tourism campaign for the Philippines that uses proven marketing and branding principles.Despite the expected chorus of know-it-all critics, this campaign leverages on the only differentiator that no other country can have- the Filipinos.

Read more:
http://www.gmanetwork.com/news/story/243672/news/nation/phl-s-new-tourism-campaign-it-s-more-fun-in-the-philippines?fb_ref=recommends

Compare this...
With this...


































Here's the background or the aftermath of the kay ganda fiasco...
http://www.abs-cbnnews.com/lifestyle/11/18/10/pilipinas-kay-ganda-logo-lifted-poland-logo


 An improvement over this?



Thursday, January 5, 2012

Time After Time- The Business Value of On Time Performance

Ever been late? Of course. Who hasn't.

But, are you late most of the time. Then you will have a problem in the real world. Are you willing to pay the penalties for tardiness?

The other side of the coin is, what are the rewards for being first among equals?

Stephen Covey called it the law of the farm. He also referred to the ineffectiveness of the cram.

The following min-lecture is a must for MBA students planning to move ahead. You can't move  ahead if you are late.

MBA Marketing Assignment? More Fun When You're On Time...