Wednesday, December 29, 2010

What Vcoach, I-serve and Hyper 2.0 Means...

Here are the updated hyper-animation of how vCoach (Vision-driven Consistent Achievement) Serves High Performance, Highly Personal Plans for Companies and Individuals.

Hyper-animation WIKI of VCoach, I-serve and Hyper 2.0


The 20 Year High Performance, Highly Personal Marketing Plan of vCoach Bong De Ungria, 2011 edition, serves as a sample for the MBA students of the Ateneo Graduate School of Business and Ateneo School of Medicine and Public Health.


I-Serve!
vCoach Remigio Joseph De Ungria

Saturday, December 11, 2010

Present like Steve Jobs in your next board presentation

Steve Jobs has been unofficially proclaimed by many business experts as 1 of the best presentors in this tech-savy age.



In the video, here is what I got as tips for my next board presentation...
1. Set the theme
2. Outline
3. Demonstrate enthusiasm
4. Wow your audience
5. Sell an experience
6. Make numbers meaningful; use analogies
7. Paint a picture; Make it visual
8. Give a show
9. Rehearse, rehearse, rehearse!

Why Linked In?

I now require my MBA students to create and promote their Linked In profiles as part of the mandatory requirements for completing the Marketing Management course at the Ateneo Graduate School of Business.

Here is what the most recent classes have submitted

Class v53 Linked In Profiles on Facebook

Class v53 Linkedin Profiles on Linkedin Groups

Class v52 Linkedin Profiles on Facebook

Here's how to create an effective profile:




Here's why joining Linked In is a great idea.




What should be in your linked in profile?


What is linked in?


Here's a sarcastic take on why not to join...



New User? Here's a User's Guide

Is your personal brand digitally distinct on WWW?

99% of people are not aware of the absolute necessity of personal branding on the world wide web. They don't care what they post on Facebook or Twitter but their prospective employers, their next romantic date, their creditors do! Replacing the traditional credit investigation or background check is the simple but comprehensive 1-click of a google search.

What shows up when people research you on-line?

One can go from digitally disastrous to just digitally non-existent to digitally distinct through a vision-driven program of presenting the real you on-line.


Friday, November 12, 2010

Monday, October 11, 2010

20 Year High Performance Highly Personal Marketing Plans for Your Brand

Strategic Marketing creates opportunities for those who expect and prepare for the inevitable change and wreaks havoc on those who dont. The 21st Century Filipino needs to survive and thrive these disasters of change.



In case you missed the class discussion, this slidecast or webinar, has both voice and slides (referred to as webinar). You can choose to let the webinar play on its own pace or you can still click the forward button to go to the slide you want to view. Try it!
Strategic Marketing for the 21st century Filipino


Survive and Thrive!
Prof. Bong De Ungria

A Vision-Driven Guide to HyperMarketing Plans for the Brand with Your Name On It

The most important brand in the world is you. Not Google, not Coke and not Sony as changes to these brands don't really affect you as much as what happens to your personal and professional brand. All things being equal, a brand with a plan has more chances of success than a brand with no plan. So why not use marketing and business principles for the brand called you. Drive it with vision and constantly achieve!

"Many people overestimate what they can do in a year but more people underestimate what they can do in a decade."- Anthony Robbins in Awakening the Giant Within.




Below is an annotated guide on how to make your own Vision-Driven HyperMarketing Plan
VCOACH Guide to 20 year personal marketing plan


Below is the 20 Year High Performance, Highly Personal Marketing Plan of vCoach Bong De Ungria, 2012 edition, serves as a sample for the MBA students of the Ateneo Graduate School of Business and Ateneo School of Medicine and Public Health.
20 Year HYPER2 Marketing Plan for vCoach Bong De Ungria 2012 edition

In case you missed the class discussion, the 2011 version below, has both voice and slides (referred to as webinar). You can choose to let the webinar play on its own pace or you can still click the forward button to go to the slide you want to view. Try it!
2011 20 year personal marketing plan of v coach bong de ungria

In slideshare.net, search for "20 year personal marketing plans" to see more examples.

For great 20 year plans on Facebook, search for "vcoach" and click on discussions. Or click the link below...
20 year personal plans @ Facebook




Here is a downloadable template for student use...
Prof. Remigio De Ungria's Downloadable Template for Hyper2 Plans

Friday, August 27, 2010

5 Ways to Cope With Hunger: Meet Tuntoy @ Barangay Gutom

This eye-opening video was shared by Ms. Jonah De Lumen, Gawad Kalinga's Advocacy and Marketing Director during the 21st Marketing forum: "Inception: Branding Ideas to Life" (http://inceptionmarketingforum.blogspot.com)

Monday, July 12, 2010

No Ice and Unlimited Rice


When I order vendo-dispensed softdrinks from any fastfood chain, I cant help but make a special request of "no ice". Why? I can't let myself be robbed of 10% of the softdrink contents in exchange for relatively worthless ice. Why not? Because, even without the ice, the drink is really cold enough.

A chinese proverb goes something like this: "Fool me once, shame on you. Fool me twice, shame on me." Once upon a time I left a fastfood chain with  my empty soda cup with a lot of ice. Much wiser now, I leave with the softdrinks safe in my tummy and "no ice" on the cup.



I have heard this at least twice: Mang Inasal is being considered as a serious threat by Jollibbee. It will not be surprising if this is true as Mang Inasal came out of the blue in 2003 (or green as its brand colors go) to build as many as 263 stores as of today and aiming to have 500 stores by 2012.  (Source: http://www.manginasal.com/mi/about.html). To put Mang Inasal's phenomenal growth in perspective, McDonald's started in 1981 and has over 300 stores (http://www.mcdonalds.com.ph/). Jollibbee, the leader, started in 1978 and has over 600 local and 50 international stores (http://www.jollibee.com.ph/index.php?/about_us/contents/1).

What's the differentiator? Surprisingly, the battle is not on the chicken but on the "unlimited rice". This "eat all you can offer" on the rice has touched the hearts and stomachs of a lot of Filipinos. So, you dont have to be the best on everything, and perhaps the essential learning here is that you should be at least "unbeatable" on 1 thing.

So, what's your "no ice" (something you can do without) and "unlimited rice" (your competitive advantage which you absolutely can't live without).

Tuesday, June 29, 2010

Creative Communication on a Shoestring Marketing Budget

Do you have only a limited amount to spend for marketing communications? Don't worry. Just be more creative (really, do you have a choice?)

I created this 30 sec TVC with Jay Adlao and Outbound Asia last March 2010 for my client, DTSI. Prior to starting this with Jay, the client I was working for received a firm quote from another production house for the same material.

Can you guess how much this final TVC cost?



Can you also guess how much the other production house quoted?

Sunday, March 14, 2010

Prodigal Father vs. Prodigal Son- A New Paradigm

During this week's homily, our parish priest explained that prodigal has 2 different meanings: first, is recklessly wasteful which is why this is apt for the well known Parable of the Prodigal Son. The second meaning refers to boundless, lavish, profuse, giving or given in abundance which brings his view that the action of the father to unconditionally accept the return of his errant son is also an act that makes him the Prodigal Father.
And so for this Lenten Season for reflection and reconciliation, arent we both prodigal sons and prodigal parents?
Dont we always say that we will always love our children unconditionally no matter what; that we will call them to task for their actions but that it will never diminish our love for them as persons. Imperfect and frail creatures that we are, we actually do believe in this 100% when we say this to children when they occasionally misbehave. But imagine our Prodigal Father in heaven and his infinite, unconditional love for us. We are truly blessed and we just need to remind ourselves of this every day.

Why the Manny Pacquiao Brand Brings Home the Money

That Manny Pacquiao won over Joshus Clottey is not that difficult to answer to even an occasional boxing fan.  Nor will it be something that marketing or business students would learn from.

The bigger question is: why is the Pacman brand so popular that it is able to catch the interest of millions of people around the world, generate millions of PPV (pay per view) buys and a live audience of 50,994 people to watch it live?

What differentiates the Pacman brand from the thousands of other brands in the boxing world? Why does Pacquiao the brand bring home the money which others cant?

If you are a marketing management student at the Ateneo Graduate School of Business or the Ateneo School of Medicine and Public Health, you are encouraged (READ as: required) to click on the comments portion after this article to share your views. Also, in your answer, try to relate your arguments to marketing principles and concepts.

If you are not sure on how to get to the comments, portion, click on this link

Sunday, March 7, 2010

Hyper Asia Pacific- Breakthrough Business Results

Hyper Asia Pacific (Hyper AP) specializes in the development and deployment of hypermarketing strategic plans and customized solutions for corporations and individuals. The company's hypermarketing 2.0 (highly personal, high performance) programs optimize shareholder value.

Hyper AP leverages cutting-edge digital technologies to effectively provide customized solutions to individual and niche markets.

With operations for US and Philippine clients, the company creates business process outsourcing (BPO) solutions for US companies using resources in the Asia Pacific region.

Hyper AP establishes synergistic business and personal relationships that leverage time differential and customized skill sets to produce strategic, competitive advantage.

Saturday, March 6, 2010

HyperMarketing 2.0: Highly Personal, High Performance Marketing for the Brand Called You

Hypermarketing 2.0 represents Highly Personal, High Performance Marketing for the Brand Called You and for the Company You Belong To, a new paradigm that I developed. The 2.0 suffix - denotes the next and higher level of marketing, aside from being a direct reference to the 2 hypers- highly personal and high performance. The other significance of the 2.0 is that it represents personal and corporate marketing.  I propose that the concept is really new: if you google "hypermarketing", there are "no search results" in any on-line dictionary or wiki (as of March 7 2010 anyway).

The underlying premise of hypermarketing is that to achieve breakthroughs in a company's marketing results, it is absolutely essential that individuals who form part of the organization consider themselves as individual brands that need to use marketing principles as well. Company brands outperform competition only if its employees have outstanding personal brands. A great example is Apple and Steve Jobs. Apple is the innovative and global brand almost everybody admires because of the personal branding of Steve Jobs. Take out Steve Jobs and the Apple brand is diminished.

While personal branding is a decade old concept, this has been explored entirely on the individual level with very little linkage to its impact on companies and organizations to which a person belongs to. Strategic marketing for corporations has been a long-accepted must, but the approach provided limited focus on the personal brands of the people tasked to develop and implement it. Even in schools and universities, there is a lopsided emphasis on corporate marketing with very little attention to the equally important dimension that is personal branding and individual marketing.

Another key feature of the hypermarketing philosophy is that true marketing power comes from within- from individual personal brands in organizations combining and synergizing to a greater corporate brand. It is therefore important to develop and inspire personal brands as a necessary prerequisite to create, maintain and defend high performing corporate brands.

The “hyper” tag has been used to represent going beyond the “ordinary”:

• In Mathematics, hyper is a prefix that denotes a fourth or higher dimension, as in hypercube or hyperplane.

• In Physics, hyper as a prefix denotes a phenomenon that is above the superlevel (hypersonic for exceptionally high speeds and hypernova for exceptionally large stars). In Starwars, Startrek and other sci-fi movies the use of hyperspeeds and hyperspace was frequently used to denote the highest velocities needed to instantly go to another dimension or jump to another part of the universe.

• In Computers, hyperlink is a common term used to allow a direct jump or connection to another part of the same document or to a totally new document, thereby saving time and effort.

• In Retailing, hypermarkets are very large superstores which offer merchandise sold in both supermarkets and department stores.

In the movie, "You've Got Mail", one of the most profound lines spoken by Tom Hanks character, when he was offering an excuse for the closure of Meg Ryan's competing business was: "It's just business, not personal." To which Meg Ryan replied: "Everything starts from being personal." When we use this movie as a management case in class, I always remind my students that the line between business and personal breaks down when an underperforming brand or business results in people losing their jobs or living a lesser quality of life.

I propose that it is now time for hypermarketing 2.0 as everything is both business and personal.

Prof. Bong De Ungria
Concept Creator of Hypermarketing 2.0 and Contamination Marketing

see more info at
http://www.hypermarketing2.blogspot.com/
http://www.contaminationmarketing.com/

Hypermarketing 2.0

Hypermarketing 2.0 represents Highly Personal, High Performance Marketing for the Brand Called You and for the Company You Belong To, a new paradigm that I developed. The 2.0 suffix - denotes the next and higher level of marketing, aside from being a direct reference to the 2 hypers- highly personal and high performance. The other significance of the 2.0 is that it represents personal and corporate marketing.  I propose that the concept is really new: if you google "hypermarketing", there are "no search results" in any on-line dictionary or wiki (as of March 7 2010 anyway).

The underlying premise of hypermarketing 2.0 is that to achieve breakthroughs in a company's marketing results, it is absolutely essential that individuals who form part of the organization consider themselves as individual brands that need to use marketing principles as well. Company brands outperform competition only if its employees have outstanding personal brands. A great example is Apple and Steve Jobs. Apple is the innovative and global brand almost everybody admires because of the personal branding of Steve Jobs. Take out Steve Jobs and the Apple brand is diminished.

While personal branding is a decade old concept, this has been explored entirely on the individual level with very little linkage to its impact on companies and organizations to which a person belongs to. Strategic marketing for corporations has been a long-accepted must, but the approach provided limited focus on the personal brands of the people tasked to develop and implement it. Even in schools and universities, there is a lopsided emphasis on corporate marketing with very little attention to the equally important dimension that is personal branding and individual marketing.

Another key feature of the hypermarketing philosophy is that true marketing power comes from within- from individual personal brands in organizations combining and synergizing to a greater corporate brand. It is therefore important to develop and inspire personal brands as a necessary prerequisite to create, maintain and defend high performing corporate brands.

The “hyper” tag has been used to represent going beyond the “ordinary”:

• In Mathematics, hyper is a prefix that denotes a fourth or higher dimension, as in hypercube or hyperplane.

• In Physics, hyper as a prefix denotes a phenomenon that is above the superlevel (hypersonic for exceptionally high speeds and hypernova for exceptionally large stars). In Starwars, Startrek and other sci-fi movies the use of hyperspeeds and hyperspace was frequently used to denote the highest velocities needed to instantly go to another dimension or jump to another part of the universe.

• In Computers, hyperlink is a common term used to allow a direct jump or connection to another part of the same document or to a totally new document, thereby saving time and effort.

• In Retailing, hypermarkets are very large superstores which offer merchandise sold in both supermarkets and department stores.

In the movie, "You've Got Mail", one of the most profound lines spoken by Tom Hanks character, when he was offering an excuse for the closure of Meg Ryan's competing business was: "It's just business, not personal." To which Meg Ryan replied: "Everything starts from being personal." When we use this movie as a management case in class, I always remind my students that the line between business and personal breaks down when an underperforming brand or business results in people losing their jobs or living a lesser quality of life.

I propose that it is now time for hypermarketing 2.0 as everything is both business and personal.

Prof. Bong De Ungria
Concept Creator of Hypermarketing 2.0 and Contamination Marketing


see more info at

http://www.contaminationmarketing.com/


The 4i's of Prof. Bong De Ungria represent the different names he has been referred to during his international marketing work: Prof. Joseph De Ungria, Joseph DeUngria, Remigio Joseph De Ungria, Remigio Joseph DeUngria. To his students, he is more commonly referred to as Coach Bong De Ungria.

Wednesday, March 3, 2010

Marketing to the 28 Million On-line Pinoys: Engagement not Interruption

These are picture highlights of the 19th Ateneo Graduate School of Business (AGSB) Marketing forum held last Feb. 26, 2010 at the APS Amphitheater. Theme was: "Understanding and Measuring Customer Satisfaction: On-Line and Of Cars" with Dr. Donald Patrick L. Lim, President & CEO of Yehey.com and Mr. Brian Walters, Vice President (Europe) of JD Powers and Associates as featured speakers.

Let's understand why the on-line Pinoy ranks among the world's best- and how we can directly and profitably engage them with our brands.

Friday, February 19, 2010

Mobile Marketing: Here and Now

Mobile Marketing is the "use of wireless media in an integrated content delivery and direct-response delivery and direct-response vehicle within a cross-media marketing communications program."*

Personally, mobile marketing, for the here and now, is the use of wireless devices such as mobile phones and internet to achieve defined marketing objectives as part of an integrated marketing communications campaign. There are 6 marketing objectives that can be achieved through mobile marketing: (1) brand awareness (2) customer acquisition (3) revenue generation (3) trials (3) promotions and sweepstakes (6) loyalty and customer relationships management.

In the Philippine landscape, mainstream brands like Coke, Pepsi, Rexona, Vaseline, Axe, Ford, Ponds and Rexona have successfully implemented mobile marketing campaigns as part of their over-all IMC programs. And so, mobile marketing is here today, not tomorrow. The question as to whether companies will adopt is not if, but when? The decision point for marketing managers is not why mobile marketing, but how mobile?

These were among the many things I learned during the "Mobile Marketing on the Go" module of the Digital Marketing Program of the Ateneo - Center for Continuing Education - Internet Mobile Marketing Association of the Philippines. More of these learning can be seen at 2 other blogs:

*The 2006 definition of Mobile Marketing by the Mobile Marketing Association was cited by Matti Leppaniemi, University of Finland faculty,  in his paper, "Mobile Marketing: From Marketing Strategy to Mobile Marketing Campaign Implementation.

Thursday, February 18, 2010

Strategic Marketing for the 21st Century Filipino Chemical Engineer

This presentation was shared with the attendees of the 71st National Convention of the Philippine Institute of Chemical Engineers held at DAP Conference Center in Tagaytay on Feb. 18, 2010.

Conference Theme was: Professionals In Challenging Times... Emerging Opportunties

Sunday, January 17, 2010

The Greatest Salesman in the World

Here are 10 life-changing principles that Og Mandino shared in his best-selling book.

1. I will form good habits and become their slave (Today I begin a new life)
2. I will greet this day with love in my heart.
3. I will persist until I succeed.
4. I am nature's greatest miracle.
5. I will live this day as if it is my last.
6. I am the master of my emotions.
7. I will laugh at the world-this too shall pass
8. I will multiply my value a hundredfold.
9. I will act now.
10. I will pray for guidance.

I highly recommend you visit his site: http://www.ogmandino.com/

By: Remigio De Ungria (Dec. 24, 2009)

Saturday, January 16, 2010

A Marketing Plan for Life

Who is the most important brand? You: the brand with your name on it! What is the most important business plan? Your life: which includes your family, your work, your profession, your dreams and goals. Why not use proven business and marketing principles to make brand YOU be the leading brand in your field!
Here is the summary of some of these principles from the book: "A Marketing Plan for Life: 12 Essential Business Principles to Create Meaning, Happiness, and True Success by Robert Michael Fried
  1. Define Business- Who Am I?
  2. Assess Market- Capitalize on Strength
  3. Identify Primary Target Market- Discovering Real Me
  4. Launch Strategy- Find Niche & Risk
  5. Weather Product Life Cycle- Innovate Continuously
  6. Balance Mix- Build My Brand
  7. Expand Reach- Create My Legacy
  8. Campaign Ad- Reawaken Creativity
  9. Plan Distribution- Share Time & Energy
  10. Achieve Sales- Reaching Goals
  11. Analyze Profit and Loss- Keep Score
  12. Seek Opportunities- Make Dreams Real
In our AGSB marketing management class, each student will create  a 20 year  personal marketing plan that will contain among other things: vision/ mission; business portfolio, strategies and tactics and the short and long term goals. The marketing we learn in class is business AND personal.
Coach Bong De Ungria (Dec. 8, 2009)

Tuesday, January 5, 2010

Defining Marketing in the 21st Century: A Visual Model

Visual models of marketing concepts enhance learning and amplify concept recall and mastery.

Here is my latest animation of the top 10 concepts that define marketing in the 21st century.  The animation and the images are consistent with those used in the I Love Marketing model (Mastering Major Marketing Concepts).


Saturday, January 2, 2010

Google Docs: The best 21st century way to share files?

The current trend is to save most of your files in cyberspace rather than in your local computer or USB drives. This gives you unlimited 24/7 but secure access to your files using any computer.

Google docs is 1 way to do it.  I am adding it to the other I have been using: googlegroups, class blog, and slideshare. I am trying to totally eliminate sending files as email attachments.

Learn more about google docs here





Posted by Prof. Bong De Ungria, Jan. 2, 2010.