Predicting the Future: 2012 Trends

If you knew only 1 right thing that is 100% sure about the future, you can be very, very rich.  Or, you could make a really significant impact that will change people's lives.

In a sci--fi movie, Paycheck, where the main character portrayed by Ben Affleck had the ability to travel through time, he needed only 1 information: next week's winnning lottery number. And he lived happily ever after.

In a more real application, if only our weather bureau, PAG-ASA or our  disastrous naitonal disaster council knew how much destruction typhoons like Sendong or Ondoy can produce and when, then so many lives could have been saved.

Predicting, or anticipating the future, is a must. Some well known futurologists are worth quoting:


*''"The future is not something we enter.  The future is something we create."'' --Leonard I. Sweet

*''"If you don't think about the future, you cannot have one."'' --John Golsworthy

*''"Never let the future disturb you.  You will meet it, if you have to, with the same weapons of reason which today arm you against the present."'' --Marcus Aurelius Antoninus

*''"The best way to predict the future is to invent it."'' -Theodore Hook

*''"The only way you can predict the future is to build it."'' -Alan Kay

*''"The future belongs to those who prepare for it today."'' -Malcolm X

*''"Go for it now. The future is promised to no one."'' -Wayne Dyer

Source: http://en.wikibooks.org/wiki/Future/Quotes

Here are some predictions for 2012 worth considering when we try to create our future:

JWT10 trends for 2012 executive summary 11 12 05

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To actively personalize and create your future, you may want to check this out:http://www.josephdeungria.com/2011/05/strategic-marketing-by-prof-de-ungria.html

What does your future look like?
A singer once said that his future is so bright, he "gottsa wear shades."

Street-Smart Digital Segmentation

How Do you Increase Retail Sales by 50%?Answer: Through Effective Digital Segmentation of People who walk-in to your Retail Store. Count. Classify. Communicate.The Aida, Lorna and Fe analogy represents a simple but actionable segmentation of Walk-ins.

Increase retail sales through streetsmart digital segmentation ssv

View more presentations from Remigio Joseph DeUngria

This 20 minute lecture was created for the Merchant Meeting of Ayala Center Cebu held at the City Sports Club last Nov. 25, 2011. Attendees included around 200 tenants of the mall.The talk was made possible through the leadership of Ms. Joy Polloso, GM of Ayala Center Cebu, and the generous support of the Ayala group and Moldex Products Inc.

Bong De Ungria
Chief Operating Officer, Moldex Products Inc.
Marketing Professor, Ateneo Graduate School of Business

Coke vs. Pepsi: Example of Brand Loyalty and Preference

How do you define brand loyalty? It is the state in the customer's mind where he is willing to go the extra mile just to get the brand he wants. I think it was a Heinz ketchup executive who gave this example: if the customer went to a supermarket looking for Heinz and did not find it among the ketchup displayed, will then postpone the purchase or go to another supermarket just to buy Heinz. For a child, that explanation would be too long. For the child in this vendo commercial, the extra mile is 2 cans of Coke. (not sure though if this is a legitimate commercial that actually aired.)Wouldn't you like to be the preferred brand?

Strategic Hypermarketing vs Business Disasters

Strategic Marketing creates opportunities for those who expect and prepare for the inevitable change and wreaks havoc on those who dont. The 21st Century Filipino needs to survive and thrive these disasters of change.



In case you missed the class discussion, this slidecast or webinar, has both voice and slides (referred to as webinar). You can choose to let the webinar play on its own pace or you can still click the forward button to go to the slide you want to view. Try it!
Strategic Marketing for the 21st century Filipino

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Survive and Thrive!
Prof. Bong De Ungria

A Vision-Driven Guide to HyperMarketing Plans for the Brand with Your Name On It

The most important brand in the world is you. Not Google, not Coke and not Sony as changes to these brands don't really affect you as much as what happens to your personal and professional brand. All things being equal, a brand with a plan has more chances of success than a brand with no plan. So why not use marketing and business principles for the brand called you. Drive it with vision and constantly achieve!

"Many people overestimate what they can do in a year but more people underestimate what they can do in a decade."- Anthony Robbins in Awakening the Giant Within.




Below is an annotated guide on how to make your own Vision-Driven HyperMarketing Plan
VCOACH Guide to 20 year personal marketing plan

View more presentations from Remigio Joseph DeUngria.

Below is the 20 Year High Performance, Highly Personal Marketing Plan of vCoach Bong De Ungria, 2012 edition, serves as a sample for the MBA students of the Ateneo Graduate School of Business and Ateneo School of Medicine and Public Health.
20 Year HYPER2 Marketing Plan for vCoach Bong De Ungria 2012 edition

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In case you missed the class discussion, the 2011 version below, has both voice and slides (referred to as webinar). You can choose to let the webinar play on its own pace or you can still click the forward button to go to the slide you want to view. Try it!
2011 20 year personal marketing plan of v coach bong de ungria

View more presentations from Remigio Joseph DeUngria.

In slideshare.net, search for "20 year personal marketing plans" to see more examples.

For great 20 year plans on Facebook, search for "vcoach" and click on discussions. Or click the link below...
20 year personal plans @ Facebook




Here is a downloadable template for student use...
Prof. Remigio De Ungria's Downloadable Template for Hyper2 Plans

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I Love Marketing 2011

This latest version of the 2011 Marketing Model includes new data on Socioeconomic classes in the Philippines and its impact on market demand.The visual, creative storytelling features of the previous models have been retained to improve comprehension and retention.Love Marketing? If you can draw this model on the back of a tissue paper, then the answer is YES!

A Visual, Interactive and Creative Marketing Model: I Love Marketing

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Here are some of the concepts applied to the Ateneo Graduate School of Business MBA program

I love marketing visual model 2.0 with Show and Tell examples

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Cheers!Vcoach Bong

Web 2.0: A Whole New World!

Still hesitating to be part of the whole new world of digital... Resting in your comfort zone of bricks and mortars? Watch this!

Twitter 101

Twitter's widespread use is a testament to its ability to answer the communication needs of a lot of people worldwide. That Twitter exists side by side with blogs, email, SMS and Facebook indicates that it is sufficiently differentiated to address a gap between what its customers' need and want vs. what all the other competitors offer.

Maybe I've just been too time-starved to really learn Twitter; but if I am to keep in step with the rest of the world, learning it and using it the same way I use my phone, my blog and Facebook, then using Twitter is not an option but a necessity.

To share my learning curve with those who are also new to this, here is a collection of Youtube, blogs and htmls for the Twitter newbie...

Digital is Changing the Game!

I am a Certified Digital Marketer, CDM - shouted the embroidery on the sleek white jacket that I received last Jan. 20, 2011 as one of 18 CDM graduates of the 1st batch of the Ateneo- IMMAP (Internet Marketing and Mobile Association of the Philippines). While this technically means I completed the 11 modules of the Digital Marketing diploma program (2009 to 2010) it means so much more...



The CDM program included 11 modules covering marketing using Mobile, Email, Websites, Blogs, Search Engines, Social Networks, Virtual Communities as part of an Ethical and Integrated Marketing Communications Strategy. The latest and most popular technologies are already being used in AGSB and ASMPH marketing management classes where students have used personal Google blogs, Facebook, Slideshare and LinkedIn to view lectures, submit assignments, get latest announcements and attend on-line classes. More importantly, the students have continued access to the class marketing resources even after the trimester ends.

Digital is changing the game!

Vcoach Bong De Ungria, CDM

18P Paradigm for Marketing Analysis

The 4Ps of Marketing has long been widely used to represent a summation of the most basic marketing concepts.

This 18P paradigm presents a new mindset for marketing analysis and provides a systematic approach to tackling today's marketing challenges. Just as a doctor uses a stethoscope to initially diagnose a patient, this simple tool helps focus often limited resources to where it is most needed.

18 P Paradigm For Marketing Analysis 2011 Version

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Developed by Prof. Remigio Joseph (Bong) De Ungria for Marketing Management classes in the Ateneo Graduate School of Business

Transforming Options Into Necessities.

No words needed. Grab a handkerchief before you watch this...



This is a difficult product to market because it belongs in the unusual and small category of products you buy not for yourself but for other people. Also, this service does not provide instant gratification which makes it a class on its own.

As they say, the only 2 sure things in this world are taxes and ... Why gamble on something that will definitely happen? Why not prepare? Beats me.

Simplified and Improved 10 Step Marketing Plan- 2011 edition

This is a useful guide for making a marketing plan. It emphasizes 10 key areas for consideration:

Step 1- Primary Target Market (describe them demographically, psychographically and behaviorally)
Step 2- Needs, Wants and Demands of the Primary Target Market (relate to Maslow's Hierarchy of Needs)
Step 3- Competition and Competitive Position Map- Who are your direct and indirect competitors and how are you positioned against them (2 maps)
Step 4- What is the gap, the opportunity and how will you position (based on the gap in the competitive positioning map)
Step 5- What is the size of the market from the 3 C perspectives (customer, company and competition)
Step 6-9 is all about the traditional 4 P marketing mix
Step 6- Product: What is the product. How many variants does it have. How does it look in the shelf vs. competitors
Step 7- Promo: How is the product promoted (Integrated marketing communications: Mass Communication- Sales Promotions, Advertising, Public Relations, Events and Experiences; Personal Communication- Direct Marketing, Interactive Marketing, Personal Selling and Word of Mouth)
Step 8- Price: How is the product priced vs. competition. If the product has several variants and sizes, how is it generally priced (premium, parity or discount)
Step 9- Place- Where is the product distributed? How does it reach the customers?
Step 10- What is the generic winning strategy- Low Cost Producer? Supply & Distribution Leverage, Differentiation, Niche?

The simplified, illustrated, annotated guide is shown below.

Vcoach 10 step marketing plan 2011 edition - Simplified, Annotated and Illustrated by Professor Remigio Joseph (Bong) De Ungria of the Ateneo Graduate School of Business

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The accompanying downloadable template is shown below.

Prof. Remigio De Ungria Template And Sample 10 Step By Step Marketing Plan To Students

View more presentations from Remigio Joseph DeUngria.

Prof. Bong De Ungria
Ateneo Graduate School of Business

I Love Marketing Model Video is now on Youtube!

Finally, the "I Love Marketing Model" is now on videocast and available on Youtube.





This is the url:
http://youtu.be/yW7zkmtBDaE


The powerpoint presentation is also available on this site (hypermarketing2.com) and on slideshare.net. Just go to the site, and on their search bars, type "i love marketing".

Here's how it looks on slideshare...

A Visual, Interactive and Creative Marketing Model: I Love Marketing

View more presentations from Remigio Joseph DeUngria.