5 Ways to Cope With Hunger: Meet Tuntoy @ Barangay Gutom

This eye-opening video was shared by Ms. Jonah De Lumen, Gawad Kalinga's Advocacy and Marketing Director during the 21st Marketing forum: "Inception: Branding Ideas to Life" (http://inceptionmarketingforum.blogspot.com)

No Ice and Unlimited Rice

When I order vendo-dispensed softdrinks from any fastfood chain, I cant help but make a special request of "no ice". Why? I can't let myself be robbed of 10% of the softdrink contents in exchange for relatively worthless ice. Why not? Because, even without the ice, the drink is really cold enough.

A chinese proverb goes something like this: "Fool me once, shame on you. Fool me twice, shame on me." Once upon a time I left a fastfood chain with  my empty soda cup with a lot of ice. Much wiser now, I leave with the softdrinks safe in my tummy and "no ice" on the cup.



I have heard this at least twice: Mang Inasal is being considered as a serious threat by Jollibbee. It will not be surprising if this is true as Mang Inasal came out of the blue in 2003 (or green as its brand colors go) to build as many as 263 stores as of today and aiming to have 500 stores by 2012.  (Source: http://www.manginasal.com/mi/about.html). To put Mang Inasal's phenomenal growth in perspective, McDonald's started in 1981 and has over 300 stores (http://www.mcdonalds.com.ph/). Jollibbee, the leader, started in 1978 and has over 600 local and 50 international stores (http://www.jollibee.com.ph/index.php?/about_us/contents/1).

What's the differentiator? Surprisingly, the battle is not on the chicken but on the "unlimited rice". This "eat all you can offer" on the rice has touched the hearts and stomachs of a lot of Filipinos. So, you dont have to be the best on everything, and perhaps the essential learning here is that you should be at least "unbeatable" on 1 thing.

So, what's your "no ice" (something you can do without) and "unlimited rice" (your competitive advantage which you absolutely can't live without).

Contamination Marketing 1N1: A Challenge to Doctors Taking the MBA- How Do You Contaminate Your Markets?

Contamination Marketing 1N1: A Challenge to Doctors Taking the MBA- How Do You Contaminate Your Markets?

Creative Communication on a Shoestring Marketing Budget

Do you have only a limited amount to spend for marketing communications? Don't worry. Just be more creative (really, do you have a choice?)

I created this 30 sec TVC with Jay Adlao and Outbound Asia last March 2010 for my client, DTSI. Prior to starting this with Jay, the client I was working for received a firm quote from another production house for the same material.

Can you guess how much this final TVC cost?



Can you also guess how much the other production house quoted?

Integrated Marketing Communications 2010: Understanding and Communicating To Customers using Hypermarketing 2.0

Integrated Marketing Communications: Understanding And Communicating To Customers 2010

View more presentations from Remigio Joseph DeUngria.

Effective Communicators Win: 13 Techniques for More Powerful Communications

13 Steps to Power Presentations (Effective Communicators Win)

View more presentations from Remigio Joseph DeUngria.

Prodigal Father vs. Prodigal Son- A New Paradigm

During this week's homily, our parish priest explained that prodigal has 2 different meanings: first, is recklessly wasteful which is why this is apt for the well known Parable of the Prodigal Son. The second meaning refers to boundless, lavish, profuse, giving or given in abundance which brings his view that the action of the father to unconditionally accept the return of his errant son is also an act that makes him the Prodigal Father.

And so for this Lenten Season for reflection and reconciliation, arent we both prodigal sons and prodigal parents?
Dont we always say that we will always love our children unconditionally no matter what; that we will call them to task for their actions but that it will never diminish our love for them as persons. Imperfect and frail creatures that we are, we actually do believe in this 100% when we say this to children when they occasionally misbehave. But imagine our Prodigal Father in heaven and his infinite, unconditional love for us. We are truly blessed and we just need to remind ourselves of this every day.