Branding the Philippines: #1 for Fun!

Finally, hopefully, potentially the tipping point for a latent tourism giant...it is the Filipino that makes the difference... Mabuhay ang Pilipino!

Here is a tourism campaign for the Philippines that uses proven marketing and branding principles.Despite the expected chorus of know-it-all critics, this campaign leverages on the only differentiator that no other country can have- the Filipinos.

Read more:
http://www.gmanetwork.com/news/story/243672/news/nation/phl-s-new-tourism-campaign-it-s-more-fun-in-the-philippines?fb_ref=recommends

Compare this...

With this...

Here's the background or the aftermath of the kay ganda fiasco...
http://www.abs-cbnnews.com/lifestyle/11/18/10/pilipinas-kay-ganda-logo-lifted-poland-logo


 An improvement over this?

Time After Time- The Business Value of On Time Performance

Ever been late? Of course. Who hasn't.

But, are you late most of the time. Then you will have a problem in the real world. Are you willing to pay the penalties for tardiness?

The other side of the coin is, what are the rewards for being first among equals?

Stephen Covey called it the law of the farm. He also referred to the ineffectiveness of the cram.

The following min-lecture is a must for MBA students planning to move ahead. You can't move  ahead if you are late.

MBA Marketing Assignment? More Fun When You're On Time...

Business Value of Time

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I Q o L : Improving Quality of Life: Bill Gates? Rules For Success

I Q o L : Improving Quality of Life: Bill Gates? Rules For Success

Predicting the Future: 2012 Trends

If you knew only 1 right thing that is 100% sure about the future, you can be very, very rich.  Or, you could make a really significant impact that will change people's lives.

In a sci--fi movie, Paycheck, where the main character portrayed by Ben Affleck had the ability to travel through time, he needed only 1 information: next week's winnning lottery number. And he lived happily ever after.

In a more real application, if only our weather bureau, PAG-ASA or our  disastrous naitonal disaster council knew how much destruction typhoons like Sendong or Ondoy can produce and when, then so many lives could have been saved.

Predicting, or anticipating the future, is a must. Some well known futurologists are worth quoting:


*''"The future is not something we enter.  The future is something we create."'' --Leonard I. Sweet

*''"If you don't think about the future, you cannot have one."'' --John Golsworthy

*''"Never let the future disturb you.  You will meet it, if you have to, with the same weapons of reason which today arm you against the present."'' --Marcus Aurelius Antoninus

*''"The best way to predict the future is to invent it."'' -Theodore Hook

*''"The only way you can predict the future is to build it."'' -Alan Kay

*''"The future belongs to those who prepare for it today."'' -Malcolm X

*''"Go for it now. The future is promised to no one."'' -Wayne Dyer

Source: http://en.wikibooks.org/wiki/Future/Quotes

Here are some predictions for 2012 worth considering when we try to create our future:

JWT10 trends for 2012 executive summary 11 12 05

View more presentations from Brian Crotty

To actively personalize and create your future, you may want to check this out:http://www.josephdeungria.com/2011/05/strategic-marketing-by-prof-de-ungria.html

What does your future look like?
A singer once said that his future is so bright, he "gottsa wear shades."

Street-Smart Digital Segmentation

How Do you Increase Retail Sales by 50%?Answer: Through Effective Digital Segmentation of People who walk-in to your Retail Store. Count. Classify. Communicate.The Aida, Lorna and Fe analogy represents a simple but actionable segmentation of Walk-ins.

Increase retail sales through streetsmart digital segmentation ssv

View more presentations from Remigio Joseph DeUngria

This 20 minute lecture was created for the Merchant Meeting of Ayala Center Cebu held at the City Sports Club last Nov. 25, 2011. Attendees included around 200 tenants of the mall.The talk was made possible through the leadership of Ms. Joy Polloso, GM of Ayala Center Cebu, and the generous support of the Ayala group and Moldex Products Inc.

Bong De Ungria
Chief Operating Officer, Moldex Products Inc.
Marketing Professor, Ateneo Graduate School of Business

Coke vs. Pepsi: Example of Brand Loyalty and Preference

How do you define brand loyalty? It is the state in the customer's mind where he is willing to go the extra mile just to get the brand he wants. I think it was a Heinz ketchup executive who gave this example: if the customer went to a supermarket looking for Heinz and did not find it among the ketchup displayed, will then postpone the purchase or go to another supermarket just to buy Heinz. For a child, that explanation would be too long. For the child in this vendo commercial, the extra mile is 2 cans of Coke. (not sure though if this is a legitimate commercial that actually aired.)Wouldn't you like to be the preferred brand?

Strategic Hypermarketing vs Business Disasters

Strategic Marketing creates opportunities for those who expect and prepare for the inevitable change and wreaks havoc on those who dont. The 21st Century Filipino needs to survive and thrive these disasters of change.



In case you missed the class discussion, this slidecast or webinar, has both voice and slides (referred to as webinar). You can choose to let the webinar play on its own pace or you can still click the forward button to go to the slide you want to view. Try it!
Strategic Marketing for the 21st century Filipino

View more presentations from Remigio Joseph DeUngria

Survive and Thrive!
Prof. Bong De Ungria

A Vision-Driven Guide to HyperMarketing Plans for the Brand with Your Name On It

The most important brand in the world is you. Not Google, not Coke and not Sony as changes to these brands don't really affect you as much as what happens to your personal and professional brand. All things being equal, a brand with a plan has more chances of success than a brand with no plan. So why not use marketing and business principles for the brand called you. Drive it with vision and constantly achieve!

"Many people overestimate what they can do in a year but more people underestimate what they can do in a decade."- Anthony Robbins in Awakening the Giant Within.




Below is an annotated guide on how to make your own Vision-Driven HyperMarketing Plan
VCOACH Guide to 20 year personal marketing plan

View more presentations from Remigio Joseph DeUngria.

Below is the 20 Year High Performance, Highly Personal Marketing Plan of vCoach Bong De Ungria, 2012 edition, serves as a sample for the MBA students of the Ateneo Graduate School of Business and Ateneo School of Medicine and Public Health.
20 Year HYPER2 Marketing Plan for vCoach Bong De Ungria 2012 edition

View more presentations from Remigio Joseph DeUngria

In case you missed the class discussion, the 2011 version below, has both voice and slides (referred to as webinar). You can choose to let the webinar play on its own pace or you can still click the forward button to go to the slide you want to view. Try it!
2011 20 year personal marketing plan of v coach bong de ungria

View more presentations from Remigio Joseph DeUngria.

In slideshare.net, search for "20 year personal marketing plans" to see more examples.

For great 20 year plans on Facebook, search for "vcoach" and click on discussions. Or click the link below...
20 year personal plans @ Facebook




Here is a downloadable template for student use...
Prof. Remigio De Ungria's Downloadable Template for Hyper2 Plans

View more presentations from Remigio Joseph DeUngria