Here is a tourism campaign for the Philippines that uses proven marketing and branding principles.Despite the expected chorus of know-it-all critics, this campaign leverages on the only differentiator that no other country can have- the Filipinos.
Read more:
http://www.gmanetwork.com/news/story/243672/news/nation/phl-s-new-tourism-campaign-it-s-more-fun-in-the-philippines?fb_ref=recommends
Compare this...
Here's the background or the aftermath of the kay ganda fiasco...
http://www.abs-cbnnews.com/lifestyle/11/18/10/pilipinas-kay-ganda-logo-lifted-poland-logo
An improvement over this?
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