Is your personal brand digitally distinct on WWW?

99% of people are not aware of the absolute necessity of personal branding on the world wide web. They don't care what they post on Facebook or Twitter but their prospective employers, their next romantic date, their creditors do! Replacing the traditional credit investigation or background check is the simple but comprehensive 1-click of a google search.

What shows up when people research you on-line?

One can go from digitally disastrous to just digitally non-existent to digitally distinct through a vision-driven program of presenting the real you on-line.

Instantly Transform Into a Master Presentor Using 21 Techniques of Powerful Communications

Communicating effectively is a mandatory requirement in today's business setting. The 21 techniques described here can instantly transform a neophyte reporter to a master presentor.

21 steps for effective communications v53

View more presentations from Remigio Joseph DeUngria.

20 Year High Performance Highly Personal Marketing Plans for Your Brand

Strategic Marketing creates opportunities for those who expect and prepare for the inevitable change and wreaks havoc on those who dont. The 21st Century Filipino needs to survive and thrive these disasters of change.



In case you missed the class discussion, this slidecast or webinar, has both voice and slides (referred to as webinar). You can choose to let the webinar play on its own pace or you can still click the forward button to go to the slide you want to view. Try it!
Strategic Marketing for the 21st century Filipino

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Survive and Thrive!
Prof. Bong De Ungria

A Vision-Driven Guide to HyperMarketing Plans for the Brand with Your Name On It

The most important brand in the world is you. Not Google, not Coke and not Sony as changes to these brands don't really affect you as much as what happens to your personal and professional brand. All things being equal, a brand with a plan has more chances of success than a brand with no plan. So why not use marketing and business principles for the brand called you. Drive it with vision and constantly achieve!

"Many people overestimate what they can do in a year but more people underestimate what they can do in a decade."- Anthony Robbins in Awakening the Giant Within.




Below is an annotated guide on how to make your own Vision-Driven HyperMarketing Plan
VCOACH Guide to 20 year personal marketing plan

View more presentations from Remigio Joseph DeUngria.

Below is the 20 Year High Performance, Highly Personal Marketing Plan of vCoach Bong De Ungria, 2012 edition, serves as a sample for the MBA students of the Ateneo Graduate School of Business and Ateneo School of Medicine and Public Health.
20 Year HYPER2 Marketing Plan for vCoach Bong De Ungria 2012 edition

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In case you missed the class discussion, the 2011 version below, has both voice and slides (referred to as webinar). You can choose to let the webinar play on its own pace or you can still click the forward button to go to the slide you want to view. Try it!
2011 20 year personal marketing plan of v coach bong de ungria

View more presentations from Remigio Joseph DeUngria.

In slideshare.net, search for "20 year personal marketing plans" to see more examples.

For great 20 year plans on Facebook, search for "vcoach" and click on discussions. Or click the link below...
20 year personal plans @ Facebook




Here is a downloadable template for student use...
Prof. Remigio De Ungria's Downloadable Template for Hyper2 Plans

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5 Ways to Cope With Hunger: Meet Tuntoy @ Barangay Gutom

This eye-opening video was shared by Ms. Jonah De Lumen, Gawad Kalinga's Advocacy and Marketing Director during the 21st Marketing forum: "Inception: Branding Ideas to Life" (http://inceptionmarketingforum.blogspot.com)

No Ice and Unlimited Rice

When I order vendo-dispensed softdrinks from any fastfood chain, I cant help but make a special request of "no ice". Why? I can't let myself be robbed of 10% of the softdrink contents in exchange for relatively worthless ice. Why not? Because, even without the ice, the drink is really cold enough.

A chinese proverb goes something like this: "Fool me once, shame on you. Fool me twice, shame on me." Once upon a time I left a fastfood chain with  my empty soda cup with a lot of ice. Much wiser now, I leave with the softdrinks safe in my tummy and "no ice" on the cup.



I have heard this at least twice: Mang Inasal is being considered as a serious threat by Jollibbee. It will not be surprising if this is true as Mang Inasal came out of the blue in 2003 (or green as its brand colors go) to build as many as 263 stores as of today and aiming to have 500 stores by 2012.  (Source: http://www.manginasal.com/mi/about.html). To put Mang Inasal's phenomenal growth in perspective, McDonald's started in 1981 and has over 300 stores (http://www.mcdonalds.com.ph/). Jollibbee, the leader, started in 1978 and has over 600 local and 50 international stores (http://www.jollibee.com.ph/index.php?/about_us/contents/1).

What's the differentiator? Surprisingly, the battle is not on the chicken but on the "unlimited rice". This "eat all you can offer" on the rice has touched the hearts and stomachs of a lot of Filipinos. So, you dont have to be the best on everything, and perhaps the essential learning here is that you should be at least "unbeatable" on 1 thing.

So, what's your "no ice" (something you can do without) and "unlimited rice" (your competitive advantage which you absolutely can't live without).

Contamination Marketing 1N1: A Challenge to Doctors Taking the MBA- How Do You Contaminate Your Markets?

Contamination Marketing 1N1: A Challenge to Doctors Taking the MBA- How Do You Contaminate Your Markets?

Creative Communication on a Shoestring Marketing Budget

Do you have only a limited amount to spend for marketing communications? Don't worry. Just be more creative (really, do you have a choice?)

I created this 30 sec TVC with Jay Adlao and Outbound Asia last March 2010 for my client, DTSI. Prior to starting this with Jay, the client I was working for received a firm quote from another production house for the same material.

Can you guess how much this final TVC cost?



Can you also guess how much the other production house quoted?