Happiness Rules

"How To Be Happy At Work and At Home" is based on this articlehttp://www.inc.com/geoffrey-james/how-to-be-happy-at-work.html

Then, the ideas were re-engineered and shared with our Sales Team:

How To Be Happy At Work and At Home

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But these ideas work for everyone, everytime!

Marketing 101 for the 21st Century

Here is the latest and most comprehensive update of the "I Love Marketing model". View, learn, and share!

VCoach 21st century iI love marketing model created by prof bong de ungria 2012

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Branding the Philippines: #1 for Fun!

Finally, hopefully, potentially the tipping point for a latent tourism giant...it is the Filipino that makes the difference... Mabuhay ang Pilipino!

Here is a tourism campaign for the Philippines that uses proven marketing and branding principles.Despite the expected chorus of know-it-all critics, this campaign leverages on the only differentiator that no other country can have- the Filipinos.

Read more:
http://www.gmanetwork.com/news/story/243672/news/nation/phl-s-new-tourism-campaign-it-s-more-fun-in-the-philippines?fb_ref=recommends

Compare this...

With this...

Here's the background or the aftermath of the kay ganda fiasco...
http://www.abs-cbnnews.com/lifestyle/11/18/10/pilipinas-kay-ganda-logo-lifted-poland-logo


 An improvement over this?

Time After Time- The Business Value of On Time Performance

Ever been late? Of course. Who hasn't.

But, are you late most of the time. Then you will have a problem in the real world. Are you willing to pay the penalties for tardiness?

The other side of the coin is, what are the rewards for being first among equals?

Stephen Covey called it the law of the farm. He also referred to the ineffectiveness of the cram.

The following min-lecture is a must for MBA students planning to move ahead. You can't move  ahead if you are late.

MBA Marketing Assignment? More Fun When You're On Time...

Business Value of Time

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I Q o L : Improving Quality of Life: Bill Gates? Rules For Success

I Q o L : Improving Quality of Life: Bill Gates? Rules For Success

Predicting the Future: 2012 Trends

If you knew only 1 right thing that is 100% sure about the future, you can be very, very rich.  Or, you could make a really significant impact that will change people's lives.

In a sci--fi movie, Paycheck, where the main character portrayed by Ben Affleck had the ability to travel through time, he needed only 1 information: next week's winnning lottery number. And he lived happily ever after.

In a more real application, if only our weather bureau, PAG-ASA or our  disastrous naitonal disaster council knew how much destruction typhoons like Sendong or Ondoy can produce and when, then so many lives could have been saved.

Predicting, or anticipating the future, is a must. Some well known futurologists are worth quoting:


*''"The future is not something we enter.  The future is something we create."'' --Leonard I. Sweet

*''"If you don't think about the future, you cannot have one."'' --John Golsworthy

*''"Never let the future disturb you.  You will meet it, if you have to, with the same weapons of reason which today arm you against the present."'' --Marcus Aurelius Antoninus

*''"The best way to predict the future is to invent it."'' -Theodore Hook

*''"The only way you can predict the future is to build it."'' -Alan Kay

*''"The future belongs to those who prepare for it today."'' -Malcolm X

*''"Go for it now. The future is promised to no one."'' -Wayne Dyer

Source: http://en.wikibooks.org/wiki/Future/Quotes

Here are some predictions for 2012 worth considering when we try to create our future:

JWT10 trends for 2012 executive summary 11 12 05

View more presentations from Brian Crotty

To actively personalize and create your future, you may want to check this out:http://www.josephdeungria.com/2011/05/strategic-marketing-by-prof-de-ungria.html

What does your future look like?
A singer once said that his future is so bright, he "gottsa wear shades."

Street-Smart Digital Segmentation

How Do you Increase Retail Sales by 50%?Answer: Through Effective Digital Segmentation of People who walk-in to your Retail Store. Count. Classify. Communicate.The Aida, Lorna and Fe analogy represents a simple but actionable segmentation of Walk-ins.

Increase retail sales through streetsmart digital segmentation ssv

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This 20 minute lecture was created for the Merchant Meeting of Ayala Center Cebu held at the City Sports Club last Nov. 25, 2011. Attendees included around 200 tenants of the mall.The talk was made possible through the leadership of Ms. Joy Polloso, GM of Ayala Center Cebu, and the generous support of the Ayala group and Moldex Products Inc.

Bong De Ungria
Chief Operating Officer, Moldex Products Inc.
Marketing Professor, Ateneo Graduate School of Business