Strategic Hypermarketing vs Business Disasters

Strategic Marketing creates opportunities for those who expect and prepare for the inevitable change and wreaks havoc on those who dont. The 21st Century Filipino needs to survive and thrive these disasters of change.



In case you missed the class discussion, this slidecast or webinar, has both voice and slides (referred to as webinar). You can choose to let the webinar play on its own pace or you can still click the forward button to go to the slide you want to view. Try it!
Strategic Marketing for the 21st century Filipino

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Survive and Thrive!
Prof. Bong De Ungria

A Vision-Driven Guide to HyperMarketing Plans for the Brand with Your Name On It

The most important brand in the world is you. Not Google, not Coke and not Sony as changes to these brands don't really affect you as much as what happens to your personal and professional brand. All things being equal, a brand with a plan has more chances of success than a brand with no plan. So why not use marketing and business principles for the brand called you. Drive it with vision and constantly achieve!

"Many people overestimate what they can do in a year but more people underestimate what they can do in a decade."- Anthony Robbins in Awakening the Giant Within.




Below is an annotated guide on how to make your own Vision-Driven HyperMarketing Plan
VCOACH Guide to 20 year personal marketing plan

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Below is the 20 Year High Performance, Highly Personal Marketing Plan of vCoach Bong De Ungria, 2012 edition, serves as a sample for the MBA students of the Ateneo Graduate School of Business and Ateneo School of Medicine and Public Health.
20 Year HYPER2 Marketing Plan for vCoach Bong De Ungria 2012 edition

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In case you missed the class discussion, the 2011 version below, has both voice and slides (referred to as webinar). You can choose to let the webinar play on its own pace or you can still click the forward button to go to the slide you want to view. Try it!
2011 20 year personal marketing plan of v coach bong de ungria

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In slideshare.net, search for "20 year personal marketing plans" to see more examples.

For great 20 year plans on Facebook, search for "vcoach" and click on discussions. Or click the link below...
20 year personal plans @ Facebook




Here is a downloadable template for student use...
Prof. Remigio De Ungria's Downloadable Template for Hyper2 Plans

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I Love Marketing 2011

This latest version of the 2011 Marketing Model includes new data on Socioeconomic classes in the Philippines and its impact on market demand.The visual, creative storytelling features of the previous models have been retained to improve comprehension and retention.Love Marketing? If you can draw this model on the back of a tissue paper, then the answer is YES!

A Visual, Interactive and Creative Marketing Model: I Love Marketing

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Here are some of the concepts applied to the Ateneo Graduate School of Business MBA program

I love marketing visual model 2.0 with Show and Tell examples

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Cheers!Vcoach Bong

Web 2.0: A Whole New World!

Still hesitating to be part of the whole new world of digital... Resting in your comfort zone of bricks and mortars? Watch this!

Twitter 101

Twitter's widespread use is a testament to its ability to answer the communication needs of a lot of people worldwide. That Twitter exists side by side with blogs, email, SMS and Facebook indicates that it is sufficiently differentiated to address a gap between what its customers' need and want vs. what all the other competitors offer.

Maybe I've just been too time-starved to really learn Twitter; but if I am to keep in step with the rest of the world, learning it and using it the same way I use my phone, my blog and Facebook, then using Twitter is not an option but a necessity.

To share my learning curve with those who are also new to this, here is a collection of Youtube, blogs and htmls for the Twitter newbie...

Digital is Changing the Game!

I am a Certified Digital Marketer, CDM - shouted the embroidery on the sleek white jacket that I received last Jan. 20, 2011 as one of 18 CDM graduates of the 1st batch of the Ateneo- IMMAP (Internet Marketing and Mobile Association of the Philippines). While this technically means I completed the 11 modules of the Digital Marketing diploma program (2009 to 2010) it means so much more...



The CDM program included 11 modules covering marketing using Mobile, Email, Websites, Blogs, Search Engines, Social Networks, Virtual Communities as part of an Ethical and Integrated Marketing Communications Strategy. The latest and most popular technologies are already being used in AGSB and ASMPH marketing management classes where students have used personal Google blogs, Facebook, Slideshare and LinkedIn to view lectures, submit assignments, get latest announcements and attend on-line classes. More importantly, the students have continued access to the class marketing resources even after the trimester ends.

Digital is changing the game!

Vcoach Bong De Ungria, CDM

18P Paradigm for Marketing Analysis

The 4Ps of Marketing has long been widely used to represent a summation of the most basic marketing concepts.

This 18P paradigm presents a new mindset for marketing analysis and provides a systematic approach to tackling today's marketing challenges. Just as a doctor uses a stethoscope to initially diagnose a patient, this simple tool helps focus often limited resources to where it is most needed.

18 P Paradigm For Marketing Analysis 2011 Version

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Developed by Prof. Remigio Joseph (Bong) De Ungria for Marketing Management classes in the Ateneo Graduate School of Business

Transforming Options Into Necessities.

No words needed. Grab a handkerchief before you watch this...



This is a difficult product to market because it belongs in the unusual and small category of products you buy not for yourself but for other people. Also, this service does not provide instant gratification which makes it a class on its own.

As they say, the only 2 sure things in this world are taxes and ... Why gamble on something that will definitely happen? Why not prepare? Beats me.