Web 2.0: A Whole New World!

Still hesitating to be part of the whole new world of digital... Resting in your comfort zone of bricks and mortars? Watch this!

Twitter 101

Twitter's widespread use is a testament to its ability to answer the communication needs of a lot of people worldwide. That Twitter exists side by side with blogs, email, SMS and Facebook indicates that it is sufficiently differentiated to address a gap between what its customers' need and want vs. what all the other competitors offer.

Maybe I've just been too time-starved to really learn Twitter; but if I am to keep in step with the rest of the world, learning it and using it the same way I use my phone, my blog and Facebook, then using Twitter is not an option but a necessity.

To share my learning curve with those who are also new to this, here is a collection of Youtube, blogs and htmls for the Twitter newbie...

Digital is Changing the Game!

I am a Certified Digital Marketer, CDM - shouted the embroidery on the sleek white jacket that I received last Jan. 20, 2011 as one of 18 CDM graduates of the 1st batch of the Ateneo- IMMAP (Internet Marketing and Mobile Association of the Philippines). While this technically means I completed the 11 modules of the Digital Marketing diploma program (2009 to 2010) it means so much more...



The CDM program included 11 modules covering marketing using Mobile, Email, Websites, Blogs, Search Engines, Social Networks, Virtual Communities as part of an Ethical and Integrated Marketing Communications Strategy. The latest and most popular technologies are already being used in AGSB and ASMPH marketing management classes where students have used personal Google blogs, Facebook, Slideshare and LinkedIn to view lectures, submit assignments, get latest announcements and attend on-line classes. More importantly, the students have continued access to the class marketing resources even after the trimester ends.

Digital is changing the game!

Vcoach Bong De Ungria, CDM

18P Paradigm for Marketing Analysis

The 4Ps of Marketing has long been widely used to represent a summation of the most basic marketing concepts.

This 18P paradigm presents a new mindset for marketing analysis and provides a systematic approach to tackling today's marketing challenges. Just as a doctor uses a stethoscope to initially diagnose a patient, this simple tool helps focus often limited resources to where it is most needed.

18 P Paradigm For Marketing Analysis 2011 Version

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Developed by Prof. Remigio Joseph (Bong) De Ungria for Marketing Management classes in the Ateneo Graduate School of Business

Transforming Options Into Necessities.

No words needed. Grab a handkerchief before you watch this...



This is a difficult product to market because it belongs in the unusual and small category of products you buy not for yourself but for other people. Also, this service does not provide instant gratification which makes it a class on its own.

As they say, the only 2 sure things in this world are taxes and ... Why gamble on something that will definitely happen? Why not prepare? Beats me.

Simplified and Improved 10 Step Marketing Plan- 2011 edition

This is a useful guide for making a marketing plan. It emphasizes 10 key areas for consideration:

Step 1- Primary Target Market (describe them demographically, psychographically and behaviorally)
Step 2- Needs, Wants and Demands of the Primary Target Market (relate to Maslow's Hierarchy of Needs)
Step 3- Competition and Competitive Position Map- Who are your direct and indirect competitors and how are you positioned against them (2 maps)
Step 4- What is the gap, the opportunity and how will you position (based on the gap in the competitive positioning map)
Step 5- What is the size of the market from the 3 C perspectives (customer, company and competition)
Step 6-9 is all about the traditional 4 P marketing mix
Step 6- Product: What is the product. How many variants does it have. How does it look in the shelf vs. competitors
Step 7- Promo: How is the product promoted (Integrated marketing communications: Mass Communication- Sales Promotions, Advertising, Public Relations, Events and Experiences; Personal Communication- Direct Marketing, Interactive Marketing, Personal Selling and Word of Mouth)
Step 8- Price: How is the product priced vs. competition. If the product has several variants and sizes, how is it generally priced (premium, parity or discount)
Step 9- Place- Where is the product distributed? How does it reach the customers?
Step 10- What is the generic winning strategy- Low Cost Producer? Supply & Distribution Leverage, Differentiation, Niche?

The simplified, illustrated, annotated guide is shown below.

Vcoach 10 step marketing plan 2011 edition - Simplified, Annotated and Illustrated by Professor Remigio Joseph (Bong) De Ungria of the Ateneo Graduate School of Business

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The accompanying downloadable template is shown below.

Prof. Remigio De Ungria Template And Sample 10 Step By Step Marketing Plan To Students

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Prof. Bong De Ungria
Ateneo Graduate School of Business

I Love Marketing Model Video is now on Youtube!

Finally, the "I Love Marketing Model" is now on videocast and available on Youtube.





This is the url:
http://youtu.be/yW7zkmtBDaE


The powerpoint presentation is also available on this site (hypermarketing2.com) and on slideshare.net. Just go to the site, and on their search bars, type "i love marketing".

Here's how it looks on slideshare...

A Visual, Interactive and Creative Marketing Model: I Love Marketing

View more presentations from Remigio Joseph DeUngria.