Simplified and Improved 10 Step Marketing Plan- 2011 edition

This is a useful guide for making a marketing plan. It emphasizes 10 key areas for consideration:

Step 1- Primary Target Market (describe them demographically, psychographically and behaviorally)
Step 2- Needs, Wants and Demands of the Primary Target Market (relate to Maslow's Hierarchy of Needs)
Step 3- Competition and Competitive Position Map- Who are your direct and indirect competitors and how are you positioned against them (2 maps)
Step 4- What is the gap, the opportunity and how will you position (based on the gap in the competitive positioning map)
Step 5- What is the size of the market from the 3 C perspectives (customer, company and competition)
Step 6-9 is all about the traditional 4 P marketing mix
Step 6- Product: What is the product. How many variants does it have. How does it look in the shelf vs. competitors
Step 7- Promo: How is the product promoted (Integrated marketing communications: Mass Communication- Sales Promotions, Advertising, Public Relations, Events and Experiences; Personal Communication- Direct Marketing, Interactive Marketing, Personal Selling and Word of Mouth)
Step 8- Price: How is the product priced vs. competition. If the product has several variants and sizes, how is it generally priced (premium, parity or discount)
Step 9- Place- Where is the product distributed? How does it reach the customers?
Step 10- What is the generic winning strategy- Low Cost Producer? Supply & Distribution Leverage, Differentiation, Niche?

The simplified, illustrated, annotated guide is shown below.

Vcoach 10 step marketing plan 2011 edition - Simplified, Annotated and Illustrated by Professor Remigio Joseph (Bong) De Ungria of the Ateneo Graduate School of Business

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The accompanying downloadable template is shown below.

Prof. Remigio De Ungria Template And Sample 10 Step By Step Marketing Plan To Students

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Prof. Bong De Ungria
Ateneo Graduate School of Business

I Love Marketing Model Video is now on Youtube!

Finally, the "I Love Marketing Model" is now on videocast and available on Youtube.





This is the url:
http://youtu.be/yW7zkmtBDaE


The powerpoint presentation is also available on this site (hypermarketing2.com) and on slideshare.net. Just go to the site, and on their search bars, type "i love marketing".

Here's how it looks on slideshare...

A Visual, Interactive and Creative Marketing Model: I Love Marketing

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What Vcoach, I-serve and Hyper 2.0 Means...

Here are the updated hyper-animation of how vCoach (Vision-driven Consistent Achievement) Serves High Performance, Highly Personal Plans for Companies and Individuals.

Hyper-animation WIKI of VCoach, I-serve and Hyper 2.0

Vcoach serves high performance highly personal plans by bong de ungria

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The 20 Year High Performance, Highly Personal Marketing Plan of vCoach Bong De Ungria, 2011 edition, serves as a sample for the MBA students of the Ateneo Graduate School of Business and Ateneo School of Medicine and Public Health.

2011 20 year personal marketing plan of v coach bong de ungria

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I-Serve!
vCoach Remigio Joseph De Ungria

Present like Steve Jobs in your next board presentation

Steve Jobs has been unofficially proclaimed by many business experts as 1 of the best presentors in this tech-savy age.



In the video, here is what I got as tips for my next board presentation...
1. Set the theme
2. Outline
3. Demonstrate enthusiasm
4. Wow your audience
5. Sell an experience
6. Make numbers meaningful; use analogies
7. Paint a picture; Make it visual
8. Give a show
9. Rehearse, rehearse, rehearse!

Why Linked In?

I now require my MBA students to create and promote their Linked In profiles as part of the mandatory requirements for completing the Marketing Management course at the Ateneo Graduate School of Business.

Here is what the most recent classes have submitted

Class v53 Linked In Profiles on Facebook

Class v53 Linkedin Profiles on Linkedin Groups

Class v52 Linkedin Profiles on Facebook

Here's how to create an effective profile:

Creating the Professional You via Linked In

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Here's why joining Linked In is a great idea.




What should be in your linked in profile?


What is linked in?


Here's a sarcastic take on why not to join...



New User? Here's a User's Guide

Is your personal brand digitally distinct on WWW?

99% of people are not aware of the absolute necessity of personal branding on the world wide web. They don't care what they post on Facebook or Twitter but their prospective employers, their next romantic date, their creditors do! Replacing the traditional credit investigation or background check is the simple but comprehensive 1-click of a google search.

What shows up when people research you on-line?

One can go from digitally disastrous to just digitally non-existent to digitally distinct through a vision-driven program of presenting the real you on-line.

Instantly Transform Into a Master Presentor Using 21 Techniques of Powerful Communications

Communicating effectively is a mandatory requirement in today's business setting. The 21 techniques described here can instantly transform a neophyte reporter to a master presentor.

21 steps for effective communications v53

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