Marketing to the 28 Million On-line Pinoys: Engagement not Interruption

These are picture highlights of the 19th Ateneo Graduate School of Business (AGSB) Marketing forum held last Feb. 26, 2010 at the APS Amphitheater. Theme was: "Understanding and Measuring Customer Satisfaction: On-Line and Of Cars" with Dr. Donald Patrick L. Lim, President & CEO of Yehey.com and Mr. Brian Walters, Vice President (Europe) of JD Powers and Associates as featured speakers.

Let's understand why the on-line Pinoy ranks among the world's best- and how we can directly and profitably engage them with our brands.

19th Ateneo Marketing Forum On Online Customer Satisfaction

View more presentations from Remigio Joseph DeUngria.

Mobile Marketing: Here and Now

Mobile Marketing is the "use of wireless media in an integrated content delivery and direct-response delivery and direct-response vehicle within a cross-media marketing communications program."*

Personally, mobile marketing, for the here and now, is the use of wireless devices such as mobile phones and internet to achieve defined marketing objectives as part of an integrated marketing communications campaign. There are 6 marketing objectives that can be achieved through mobile marketing: (1) brand awareness (2) customer acquisition (3) revenue generation (3) trials (3) promotions and sweepstakes (6) loyalty and customer relationships management.

In the Philippine landscape, mainstream brands like Coke, Pepsi, Rexona, Vaseline, Axe, Ford, Ponds and Rexona have successfully implemented mobile marketing campaigns as part of their over-all IMC programs. And so, mobile marketing is here today, not tomorrow. The question as to whether companies will adopt is not if, but when? The decision point for marketing managers is not why mobile marketing, but how mobile?

These were among the many things I learned during the "Mobile Marketing on the Go" module of the Digital Marketing Program of the Ateneo - Center for Continuing Education - Internet Mobile Marketing Association of the Philippines. More of these learning can be seen at 2 other blogs:

http://150voices.blogspot.com/

http://agsbmarketing.web.officelive.com/DigitalMarketing.aspx

*The 2006 definition of Mobile Marketing by the Mobile Marketing Association was cited by Matti Leppaniemi, University of Finland faculty,  in his paper, "Mobile Marketing: From Marketing Strategy to Mobile Marketing Campaign Implementation.

Strategic Marketing for the 21st Century Filipino Chemical Engineer

This presentation was shared with the attendees of the 71st National Convention of the Philippine Institute of Chemical Engineers held at DAP Conference Center in Tagaytay on Feb. 18, 2010.

Conference Theme was: Professionals In Challenging Times... Emerging Opportunties

Strategic Marketing For The 21st Century Filipino Chemical Engineer PIChE blog

View more presentations from Remigio Joseph DeUngria.

The Greatest Salesman in the World

Here are 10 life-changing principles that Og Mandino shared in his best-selling book.

1. I will form good habits and become their slave (Today I begin a new life)

2. I will greet this day with love in my heart.

3. I will persist until I succeed.
4. I am nature's greatest miracle.
5. I will live this day as if it is my last.
6. I am the master of my emotions.
7. I will laugh at the world-this too shall pass
8. I will multiply my value a hundredfold.
9. I will act now.
10. I will pray for guidance.

I highly recommend you visit his site: http://www.ogmandino.com/

By: Remigio De Ungria (Dec. 24, 2009)

A Marketing Plan for Life

Who is the most important brand? You: the brand with your name on it! What is the most important business plan? Your life: which includes your family, your work, your profession, your dreams and goals. Why not use proven business and marketing principles to make brand YOU be the leading brand in your field!

Here is the summary of some of these principles from the book: "A Marketing Plan for Life: 12 Essential Business Principles to Create Meaning, Happiness, and True Success by Robert Michael Fried

1. Define Business- Who Am I?
2. Assess Market- Capitalize on Strength
3. Identify Primary Target Market- Discovering Real Me
4. Launch Strategy- Find Niche & Risk
5. Weather Product Life Cycle- Innovate Continuously
6. Balance Mix- Build My Brand
7. Expand Reach- Create My Legacy
8. Campaign Ad- Reawaken Creativity
9. Plan Distribution- Share Time & Energy
10. Achieve Sales- Reaching Goals
11. Analyze Profit and Loss- Keep Score
12. Seek Opportunities- Make Dreams Real

In our AGSB marketing management class, each student will create  a 20 year  personal marketing plan that will contain among other things: vision/ mission; business portfolio, strategies and tactics and the short and long term goals. The marketing we learn in class is business AND personal.

Coach Bong De Ungria (Dec. 8, 2009)

Defining Marketing in the 21st Century: A Visual Model

Visual models of marketing concepts enhance learning and amplify concept recall and mastery.

Here is my latest animation of the top 10 concepts that define marketing in the 21st century.  The animation and the images are consistent with those used in the I Love Marketing model (Mastering Major Marketing Concepts).

V47 Marketing In 21st Century Visual Model

View more presentations from Remigio Joseph DeUngria.

Google Docs: The best 21st century way to share files?

The current trend is to save most of your files in cyberspace rather than in your local computer or USB drives. This gives you unlimited 24/7 but secure access to your files using any computer.

Google docs is 1 way to do it.  I am adding it to the other I have been using: googlegroups, class blog, and slideshare. I am trying to totally eliminate sending files as email attachments.

Learn more about google docs here

http://www.google.com/apps/intl/en/business/collaboration.html#utm_source=docs-en-ui&utm_medium=et&utm_campaign=crossnav

Posted by Prof. Bong De Ungria, Jan. 2, 2010.